Performance Horizon Blog

Move Out Of The Way: Disruptive Partnerships Coming Through

Posted by Sarah Kelly on Feb 2, 2017 3:34:56 PM

Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.

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Topics: General, Partner, Travel

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Performance Horizon on Dec 15, 2016 2:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

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Topics: Partner, Business Considerations, Technology, Travel

How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Posted by Performance Horizon on Nov 10, 2016 8:40:09 AM

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

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Topics: Partner, Business Considerations, Technology, Travel

How BA Took Its Affiliate Marketing & Meta Search Partners Sky High

Posted by Performance Horizon on Aug 4, 2016 7:00:00 AM

Image Courtesy of British Airways

Client Success Story

For many global airline brands, online marketing strategy and execution is pivital to growth, and affiliate marketing and meta search partners represent an important part of online acquisition spend.

The Challenge:

Many airlines work with multiple affiliate networks spanning different regions and countries. As affiliate and meta search programs grow, they also become more complex and fragmented which makes it difficult to manage and understand performance across each region/network.

British Airways sought to leverage the wide level of granular data they were capturing through their affiliate channel and incorporate this into their overall channel strategy. Using Performance Horizon's technology platform enabled BA to aggregate five affiliate networks in over 20 countries and execute a strategy that focused and delivered efficiecies and growth targets globally.

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Topics: Partner, Business Considerations, Technology, Travel

Key Performance Marketing Travel Insights with Performance Horizon

Posted by Erik Mikisch on Jun 9, 2016 3:26:18 PM

Photo as tweeted by  

We recently hosted a travel-oriented educational seminar in London featuring key speakers from Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. There were some interesting discussions and we wanted to share some takeaways that may apply to everyone in the performance marketing space.

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Topics: General, Events, Travel, Training & Education

How Travel Brands Can Drive Performance Marketing Growth With APIs

Posted by Sean Sewell on May 25, 2016 9:05:27 AM

Digital travel sales were expected to surpass $533 billion worldwide last year and continue double-digit growth this year according to eMarketer. It’s getting easier and easier for consumers to book travel and accommodations when and where they want, and mobile increasingly leads the way. Most consumers are unaware that they get this seamless experience thanks to something behind the scenes – application programming interfaces (APIs).

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Topics: Partner, Business Considerations, Technology, Travel

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

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