Performance Horizon Blog

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 9:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

Read More

Topics: Technology, Data

5 Partner Marketing Strategies For Finance Brands

Posted by Tony May on May 18, 2017 1:44:26 PM

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation. 

Read More

Topics: Business Considerations, Technology, Training & Education

New Book - First Real Look at Affiliate Marketing

Posted by Erik Mikisch on May 9, 2017 1:03:56 PM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

Read More

Topics: Business Considerations, Technology, Data, Training & Education

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 12:59:45 PM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

Read More

Topics: Partner, Technology, Data

Partner Marketing 101: Differentiation Through Data

Posted by Mira Khanna on Apr 7, 2017 1:51:49 PM

A fundamental principle of partner marketing is that a brand's partnerships should be tracked, recorded and rewarded based on their performance. 

To sift through the sea of information, identify trends, and distill actionable insights, advertisers must develop strategies for ingesting and managing their data streams, identify the key metrics that align with their overall business goals, and ensure those are analyzed in a relevant and meaningful context.

Read More

Topics: Technology, Data

Why Partner Marketing Needs Customer Success, Not Account Management

Posted by Grace McConnell on Mar 30, 2017 6:00:00 AM

Over the last seven years, major brands have been shifting towards technology to manage their partnerships and affiliates—which means that the service required to support them has evolved too.

Read More

Topics: Partner, Support, Technology, Migration & Deployment, Training & Education

How Pandora Drove Growth With Innovative Partnerships

Posted by Mira Khanna on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

Read More

Topics: General, Partner, Technology, Data, Training & Education

3 Ways Retailers Can Measure ROI with Brand Partnerships

Posted by Alix Satchell on Mar 9, 2017 5:51:47 PM

The way we buy has most certainly changed. We’ve seen large brick and mortar stores such as Dick Smith move to online only. We’re all waiting in anticipation for Amazon to enter the Australian market this year. In a market where you can now order something online and have it arrive on the same day, the Australian retail industry is focusing more than ever on the end-to-end customer experience.

Read More

Topics: Technology, Retail

Four Performance Marketing Trends to Watch in 2017

Posted by Tony May on Feb 9, 2017 1:00:00 PM

Our own VP Revenue, EMEA Sean Sewell sharing his insights in the sponsors panel session 

As brands embrace “digital transformation” in 2017, the evolution of the performance marketing landscape continues to accelerate. This was a key focus at the inaugural Internet Advertising Bureau’s (IAB) Performance Affiliate Marketing Conference last week in London.

Read More

Topics: Technology, Events

#ASW17: How to Develop Standardized Partnerships at Scale

Posted by Mira Khanna on Jan 20, 2017 11:35:40 AM

We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.

Read More

Topics: Technology, Events, Data, Training & Education