At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.
Earlier this month, Jennifer Kok of affiliateblogger.nl hosted an affiliate marketing masterclass where we had the opportunity to learn and network with some of the biggest Dutch brands and publishers. They discussed the future of affiliate marketing, including some of the most powerful tools they use and the key trends that may have significant impact on 2018. In this post, we’ll take a look at three takeaways that jumped out of the excellent presentations and slapped me right in the face.
It's that time of year. We're well into Q4 and predictions for the biggest digital marketing trends for the coming year have begun to surface. Sound familiar? It should. The same thing happened last year (and the year before that). Instead of adding a new list to the mix, we thought it would be interesting to look back at the major trends predicted for 2016 and compare them to what digital marketers are being told to plan and prepare for in 2017.