Performance Horizon Blog

How Omni-Channel Brands can Optimize Online & Offline Measurement

Posted by Erik Mikisch on Jan 27, 2017 2:42:14 PM

While online and mobile sales are on the rise - especially for Black Friday and Cyber Monday - a large percentage of retail sales are still transacted in store. However, a true omni-channel strategy shouldn't be about online vs. offline. Instead, to create seamless shipping experiences and capture a true 360 degree view of each customer, retailers should look at how marketing and data management efforts across all channels affect each other and sales overall.

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Topics: General, Product, Retail