Performance Horizon Blog

Our Transformational Partnerships NYC Event

Posted by Michael McNerney on Oct 31, 2017 6:19:13 PM

The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.

Forming Partnerships Has Become Easier

Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.

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Topics: Partner, Events, Data

How Partner Marketing Helps Finance Brands Sell To Users At Different Life Stages

Posted by Jessica Goodall on Oct 29, 2017 6:32:05 PM

 

Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.

When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.

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Topics: Partner, Business Considerations, insurance, finance

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 7:25:08 PM
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Topics: General, Partner, Support

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 8:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

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Topics: Partner, Retail

Three Ways Travel Brands Can Better Utilise Marketing Partners

Posted by George Gray on Aug 9, 2017 7:56:34 PM
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Topics: Partner, Travel, Data

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 12:59:45 PM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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Topics: Partner, Technology, Data

Why Partner Marketing Needs Customer Success, Not Account Management

Posted by Grace McConnell on Mar 30, 2017 6:00:00 AM

Over the last seven years, major brands have been shifting towards technology to manage their partnerships and affiliates—which means that the service required to support them has evolved too.

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Topics: Partner, Support, Technology, Migration & Deployment, Training & Education

How Pandora Drove Growth With Innovative Partnerships

Posted by Performance Horizon on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Affiliate Marketing Evolved: It's Time for Partnerships

Posted by Performance Horizon on Feb 23, 2017 7:42:31 PM

Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.

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Topics: General, Partner, Business Considerations

Move Out Of The Way: Disruptive Partnerships Coming Through

Posted by Sarah Kelly on Feb 2, 2017 6:34:56 PM

Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.

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Topics: General, Partner, Travel

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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