Performance Horizon Blog

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 7:25:08 PM
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Topics: General, Partner, Support

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 8:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

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Topics: Partner, Retail

Three Ways Travel Brands Can Better Utilise Marketing Partners

Posted by George Gray on Aug 9, 2017 7:56:34 PM
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Topics: Partner, Travel, Data

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 12:59:45 PM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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Topics: Partner, Technology, Data

Why Partner Marketing Needs Customer Success, Not Account Management

Posted by Grace McConnell on Mar 30, 2017 6:00:00 AM

Over the last seven years, major brands have been shifting towards technology to manage their partnerships and affiliates—which means that the service required to support them has evolved too.

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Topics: Partner, Support, Technology, Migration & Deployment, Training & Education

How Pandora Drove Growth With Innovative Partnerships

Posted by Mira Khanna on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Affiliate Marketing Evolved: It's Time for Partnerships

Posted by Erik Mikisch on Feb 23, 2017 7:42:31 PM

Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.

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Topics: General, Partner, Business Considerations

Move Out Of The Way: Disruptive Partnerships Coming Through

Posted by Sarah Kelly on Feb 2, 2017 6:34:56 PM

Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.

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Topics: General, Partner, Travel

How CompareTV Optimized Partner Marketing with Performance Horizon

Posted by Performance Horizon on Jan 6, 2017 4:53:02 PM

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

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Topics: Partner, Business Considerations, Technology

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Performance Horizon on Dec 15, 2016 5:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

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Topics: Partner, Business Considerations, Technology, Travel