Performance Horizon Blog

Move Out Of The Way: Disruptive Partnerships Coming Through

Posted by Sarah Kelly on Feb 2, 2017 3:34:56 PM

Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.

Read More

Topics: General, Partner, Travel

How CompareTV Optimized Partner Marketing with Performance Horizon

Posted by Performance Horizon on Jan 6, 2017 1:53:02 PM

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

Read More

Topics: Partner, Business Considerations, Technology

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Performance Horizon on Dec 15, 2016 2:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

Read More

Topics: Partner, Business Considerations, Technology, Travel

How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Posted by Performance Horizon on Nov 10, 2016 8:40:09 AM

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

Read More

Topics: Partner, Business Considerations, Technology, Travel

[Report] Benchmarking Performance Marketing in the Retail Industry

Posted by Erik Mikisch on Oct 27, 2016 5:00:00 AM

 

It’s no surprise that cutthroat competition has increased pressure for retailers to drive both customer acquisition and retention. At the same time, complex customer journeys challenge brands to integrate their marketing activities across more touchpoints, channels, devices, and marketing partners as well as measure the return on investment of those efforts. As retail marketers scale their efforts, digital marketing must evolve to better serve their needs and accommodate both online and offline ecosystems.

Read More

Topics: Partner, Business Considerations, Technology, Retail

How THE ICONIC Evolved its Affiliate Marketing & Lifted Revenue

Posted by Performance Horizon on Oct 6, 2016 6:03:48 AM

Client Success Story

THE ICONIC is Australia's leading online destination for fashion and sportswear, selling products from over 700 Australian and international brands. Although they managed a large portion of their affiliate channel in-house and had direct relationships with their key marketing partners, THE ICONIC sought a technology partner that provided more sophisticated, in-depth performance data and would enable them to work with all of their partners on a single platform. 

The Challenge:

The main challenge THE ICONIC faced was transitioning to a technology platform while seamlessly onboarding existing marketing partners. Onboarding any new enterprise software can present challenges, and with thousands of partners to transition in the affiliate channel, seamless execution is critical to avoid wasting money both in lost sales and inefficient use of internal resources.

THE ICONIC's affiliate program was fragmented across multiple networks and lacked in-depth performance data, which hindered long-term channel growth. THE ICONIC needed a solution that allowed them to view all partner performance data on a single dashboard, track individual partner performance in detail, and increase data transparency alongside their partners to improve performance.

Read More

Topics: Partner, Business Considerations, Technology, Retail

How iProspect & adidas Drove Massive Affiliate Channel Growth

Posted by Performance Horizon on Sep 15, 2016 3:43:15 PM

Client Success Story

As a global agency, iProspect has a highly-scalable offering with one of the largest agency affiliate marketing teams. They have the expertise, global footprint, and relationships to grow channels and incorporate new markets while benefiting from local insights. For these reasons, bringing their affiliate program in-house made sense for both them and their clients - including global sportswear brand adidas.

The Challenge:

The main challenge iProspect faced was running the affiliate program for adidas in four markets. Each market had its own account manager with little to no correspondence, no centralized reporting, budgeting or forecasting - and, most importantly, no shared insights. Affiliate accounted for only 6% of adidas's digital spend, so there was ample room for growth.

iProspect wanted to become further embedded with adidas and truly understand their internal challenges and margins within their affiliate channels. iProspect looked at different solutions that would allow them to migrate their program entirelty in-house on a self-serve platform and acheive the objectives of centralization, consolidation and changing their network model. 

Read More

Topics: Partner, Business Considerations, Technology, Retail

[Report] Benchmarking Performance Marketing in the Travel Industry

Posted by Erik Mikisch on Sep 1, 2016 5:00:00 AM

 

Competition in travel is already fierce with complex consumer journeys and more touch points, channels and devices than ever before. In order to compete, brands must fully integrate their customer-facing eCommerce operations and marketing activities across various channels, devices, and marketing partners as well as constantly measure the return on investment of those efforts.

Read More

Topics: Partner, Business Considerations, Technology

Affiliates Are Evolving into Marketing Partners: Are You Ready?

Posted by Erik Mikisch on Aug 23, 2016 11:50:33 AM

At Performance Horizon, we talk a lot about the changing face of the affiliate channel and its evolution into 'digital partner marketing'. But what exactly does this mean - and more importantly - how can you prepare for the future as performance-based models continue to evolve? We had the opportunity to share our point of view with ExchangeWire. Let's start with the basics.

Read More

Topics: Partner, Business Considerations, Technology

Using Data Visualization to Maximize Customer LTV & Performance Marketing Activities

Posted by Erik Mikisch on Aug 17, 2016 10:34:53 AM

From Big Data to Relevant Data

Big data has died down as a buzzword over the past couple of years and largely reverted to what it's been all along: data. Let's face it—when referring to data, "big" is likely a given. For most companies, the volume of available raw data is so immense it maxes out conventional spreadsheets and any actionable insights are buried deep in an avalanche of numbers.  

Read More

Topics: Partner, Business Considerations, Technology, Retail

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

Subscribe to Email Updates