At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.
Yesterday we announced the opening of their new Baltimore office facility in the Highlandtown section of Baltimore. The 7,000 square foot space on North Haven Street is designed to create a dynamic work environment for the team and allow for significant staff expansion in the months and years ahead.
As a marketer, there’s nothing more exciting, and at the same time, more challenging, than a rebrand. Whether the rationale comes down to modernizing your brand, targeting a new audience or needing a better name to communicate your story, it’s important to utilize all of the channels you have at your disposal to ensure your customers are aware of your re-brand and ultimately understand your new messaging.
Happy Thursday, marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud.
Happy Friday, marketers! To close out the week, we'd like to share some recent and noteworthy items in the digital marketing world.
Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017
Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.
Happy Monday, marketers! For this week's performance marketing news roundup, we looked at some of the issues plaguing the digital advertising industry ranging from a lack of transparency to mobile ad blocking—and what some companies are doing to combat them. We also take a look at an interesting way that retailer Jo-Ann Fabric hopes to tie together offline and online customer experiences.
The affiliate marketing landscape has changed dramatically over the years. Where brands once focused purely on horizontal growth through higher volumes of affiliates, there's now a focus on driving true vertical growth by creating higher value with strategic affiliates and key marketing partners.