Performance Horizon Blog

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 7:25:08 PM
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Topics: General, Partner, Support

Performance Marketing Review: Good News for Ad Fraud

Posted by Erik Mikisch on May 25, 2017 8:23:06 PM

Happy Thursday, marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud.

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Topics: General

Performance Marketing Review: Ad Tech Partnerships

Posted by Erik Mikisch on May 5, 2017 6:45:28 PM

Happy Friday, marketers! To close out the week, we'd like to share some recent and noteworthy items in the digital marketing world. 

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Topics: General

How Pandora Drove Growth With Innovative Partnerships

Posted by Mira Khanna on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Performance Marketing Review: Transparency in Digital Advertising

Posted by Erik Mikisch on Mar 20, 2017 6:31:43 PM

Happy Monday, marketers! For this week's performance marketing news roundup, we looked at some of the issues plaguing the digital advertising industry ranging from a lack of transparency to mobile ad blocking—and what some companies are doing to combat them. We also take a look at an interesting way that retailer Jo-Ann Fabric hopes to tie together offline and online customer experiences. 

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Topics: General

4 Tips to Build Long-term Value in Partner Marketing

Posted by Emily Brown on Mar 3, 2017 3:53:01 PM

The affiliate marketing landscape has changed dramatically over the years. Where brands once focused purely on horizontal growth through higher volumes of affiliates, there's now a focus on driving true vertical growth by creating higher value with strategic affiliates and key marketing partners.

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Topics: General, Training & Education

Performance Marketing Review: 89th Academy Awards

Posted by Erik Mikisch on Feb 27, 2017 1:56:29 PM

The 89th Academy Awards had no shortage of drama - from politically-charged speeches to the big mix up for Best Picture with Moonlight and La La Land. As with any major event, brand marketers worked to get in on the action. 

In today's roundup of online and partner marketing news and opinion, we look at some analysis and coverage of the marketing and advertising buzz around the 2017 Oscars.

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Topics: General

Affiliate Marketing Evolved: It's Time for Partnerships

Posted by Erik Mikisch on Feb 23, 2017 7:42:31 PM

Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.

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Topics: General, Partner, Business Considerations

Performance Marketing Review: Snapchat & 'Shark Week'

Posted by Erik Mikisch on Feb 20, 2017 12:33:15 PM

As the marketing and media landscape continues to evolve, we're seeing more and more brands create strategic partnerships to drive customer engagement, subscriptions and sales.

Many of these partnerships are expanding beyond traditional affiliate relationships, and shared data and insights is helping drive true growth and profitabilty for partners.

In today's roundup of online and partner marketing news and opinion, we look at some of the recent marketing partnerships from around the world - including mobile app Snapchat, and Discovery Communications, the media & entertainment company behind 'Shark Week' and and 'Myth Busters.'

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Topics: General

Performance Marketing Review: 59th Grammy Awards

Posted by Erik Mikisch on Feb 13, 2017 5:48:26 PM

Photo Source: Grammy.com

From the Red Carpet glamour to star-studded performances, the Grammys never fail to entertain, and this year was no exception. The 59th Grammy Awards celebrated artists old and new with tributes and recognition for iconic musicians including the late David Bowie and George Michael.

The night clearly belonged to Adele with five awards including Album Of The Year. With this accomplishment, she became the second solo female act to win the category twice, following Taylor Swift's second win in 2016.

February is a big month for brands marketers with the Super Bowl, Grammy Awards, and Oscars. In today's roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around how brands (including the Grammys) used new campaigns and channels to engage with audiences for the music industry's biggest night.

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Topics: General