Performance Horizon Blog

Performance Horizon Hosts First Singapore Roundtable

Posted by Stefanie Colley on Dec 5, 2017 5:18:09 PM

At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.

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Topics: General, Round-Up, Events

Performance Horizon opens new Baltimore office

Posted by Charlie Calabrese on Nov 22, 2017 8:40:11 AM

Yesterday we announced the opening of their new Baltimore office facility in the Highlandtown section of Baltimore. The 7,000 square foot space on North Haven Street is designed to create a dynamic work environment for the team and allow for significant staff expansion in the months and years ahead.

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Topics: General

Performance Horizon Hosts First US Client Roundtable

Posted by Jim Nichols on Nov 13, 2017 11:41:23 PM
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Topics: General, Events

Five Partner Marketing Opportunities Brands Miss When Planning Their Rebrands

Posted by Angus Sladden on Nov 7, 2017 4:54:52 PM

As a marketer, there’s nothing more exciting, and at the same time, more challenging, than a rebrand. Whether the rationale comes down to modernizing your brand, targeting a new audience or needing a better name to communicate your story, it’s important to utilize all of the channels you have at your disposal to ensure your customers are aware of your re-brand and ultimately understand your new messaging.

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Topics: General

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 7:25:08 PM
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Topics: General, Partner, Support

Performance Marketing Review: Good News for Ad Fraud

Posted by Performance Horizon on May 25, 2017 8:23:06 PM

Happy Thursday, marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud.

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Topics: General

Performance Marketing Review: Ad Tech Partnerships

Posted by Performance Horizon on May 5, 2017 6:45:28 PM

Happy Friday, marketers! To close out the week, we'd like to share some recent and noteworthy items in the digital marketing world. 

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Topics: General

How Pandora Drove Growth With Innovative Partnerships

Posted by Performance Horizon on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Performance Marketing Review: Transparency in Digital Advertising

Posted by Performance Horizon on Mar 20, 2017 6:31:43 PM

Happy Monday, marketers! For this week's performance marketing news roundup, we looked at some of the issues plaguing the digital advertising industry ranging from a lack of transparency to mobile ad blocking—and what some companies are doing to combat them. We also take a look at an interesting way that retailer Jo-Ann Fabric hopes to tie together offline and online customer experiences. 

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Topics: General

4 Tips to Build Long-term Value in Partner Marketing

Posted by Emily Brown on Mar 3, 2017 3:53:01 PM

The affiliate marketing landscape has changed dramatically over the years. Where brands once focused purely on horizontal growth through higher volumes of affiliates, there's now a focus on driving true vertical growth by creating higher value with strategic affiliates and key marketing partners.

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Topics: General, Training & Education

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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