Performance Horizon Blog

Performance Marketing Review: Snapchat & 'Shark Week'

Posted by Erik Mikisch on Feb 20, 2017 9:33:15 AM

As the marketing and media landscape continues to evolve, we're seeing more and more brands create strategic partnerships to drive customer engagement, subscriptions and sales.

Many of these partnerships are expanding beyond traditional affiliate relationships, and shared data and insights is helping drive true growth and profitabilty for partners.

In today's roundup of online and partner marketing news and opinion, we look at some of the recent marketing partnerships from around the world - including mobile app Snapchat, and Discovery Communications, the media & entertainment company behind 'Shark Week' and and 'Myth Busters.'

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Topics: General

Performance Marketing Review: 59th Grammy Awards

Posted by Erik Mikisch on Feb 13, 2017 2:48:26 PM

Photo Source: Grammy.com

From the Red Carpet glamour to star-studded performances, the Grammys never fail to entertain, and this year was no exception. The 59th Grammy Awards celebrated artists old and new with tributes and recognition for iconic musicians including the late David Bowie and George Michael.

The night clearly belonged to Adele with five awards including Album Of The Year. With this accomplishment, she became the second solo female act to win the category twice, following Taylor Swift's second win in 2016.

February is a big month for brands marketers with the Super Bowl, Grammy Awards, and Oscars. In today's roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around how brands (including the Grammys) used new campaigns and channels to engage with audiences for the music industry's biggest night.

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Topics: General

Performance Marketing Review: Super Bowl 51

Posted by Erik Mikisch on Feb 6, 2017 12:11:03 PM

Whether you're a Falcons or Patriots fan, Super Bowl 51 was unarguably one of the most unbelievable games ever.  Full disclosure, I am a Patriots fan (btw for more than the last amazing 16 years...). It was the first Super Bowl ever to go into overtime and a crazy come from behind win that saw Tom Brady win his 5th championship.  Way to go Brady, Belichick, and the rest of the awesome team and coaches!

As with every Super Bowl, the commercials were a big part of the game. In today's roundup of online and partner marketing news and opinion, we look at some of the coverage and commentary around this year's SB brand advertising.

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Topics: General

Move Out Of The Way: Disruptive Partnerships Coming Through

Posted by Sarah Kelly on Feb 2, 2017 3:34:56 PM

Disruption. We hear this word almost on a daily basis these days. We’re always hearing about ‘the disruptors’; the Ubers, the Airbnbs, the Netflixs of the world, who are revolutionizing the market at every turn. Although we reap the positive changes these types of companies have brought to the market, we don’t often look at the ‘how’ behind their success.

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Topics: General, Partner, Travel

Performance Marketing Review: Marketing Data, Metrics, and KPIs

Posted by Erik Mikisch on Jan 30, 2017 10:14:06 AM

There's no doubt that marketing has become more data and metrics-oriented over time. While "affiliate marketing" has evolved into partner marketing, performance is still the bedrock of the new kinds of traditional and non-traditional relationships that advertisers are forging with both online and offline marketing partners.

In today's roundup of online and partner marketing news and opinion, we look at some interesting recent posts that touch on marketing data, metrics and KPIs. 

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Topics: General, Data

How Omni-Channel Brands can Optimize Online & Offline Measurement

Posted by Erik Mikisch on Jan 27, 2017 11:42:14 AM

While online and mobile sales are on the rise - especially for Black Friday and Cyber Monday - a large percentage of retail sales are still transacted in store. However, a true omni-channel strategy shouldn't be about online vs. offline. Instead, to create seamless shipping experiences and capture a true 360 degree view of each customer, retailers should look at how marketing and data management efforts across all channels affect each other and sales overall.

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Topics: General, Product, Retail

Performance Marketing Review: Burberry App Favors Consumer Experience

Posted by Erik Mikisch on Jan 23, 2017 10:05:59 AM

Happy Monday, marketers! We hope you had a nice weekend and are ready to jump into the week.

An increased appetite for better brand experiences has marketers working hard to connect consumers with content that transcends transactional commerce. This is especially true for luxury brands where products reflect a certain lifestyle and image. Burberry is focused on connecting with consumers with their upcoming mobile app as a way to build relationships through experiential marketing. We lead today's roundup of online and partner marketing news with that story from The Drum.

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Topics: General

Performance Marketing Review: Scott Brinker's Big 2017 Prediction

Posted by Erik Mikisch on Jan 17, 2017 9:16:00 AM

 

We hope everyone had a nice MLK Jr. holiday weekend! We're starting this week's roundup of online and partner marketing news with an op-ed on AdAge by Chief Marketing Technologist Scott Brinker that caught our attention. His big prediction for marketing in 2017? Things will change. If this sounds a bit glib, read on to understand his pithy prediction as you look forward to what's ahead this year and beyond...

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Topics: General

Australian Brands Are Driving Growth with Partner Marketing 

Posted by Erik Mikisch on Jan 13, 2017 1:30:27 PM

Over the past several years, we've seen a tremendous increase in the number of brands across Australia and Asia who are successfully driving growth and revenues through innovative marketing partnerships. As part of this trend and to address a growing demand for solutions that enable these brands to manage their partnerships at scale, we recently opened up new APAC headquarters in Sydney to better serve our regional clients.   

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Topics: General, Events

Performance Marketing Review: CES & Tech-Driven Brand Partnerships

Posted by Erik Mikisch on Jan 9, 2017 6:24:15 AM

Last week, the annual Consumer Electonics Show (CES) drew thousands of exhibitors, buyers and media members to Las Vegas. In addition to being a showcase for the latest gizmos and gadgets, the conference is also fertile ground for creativity in brand marketing. 

Katie Kulik, SVP of Sales at CBS Interactive wrote a piece on AdWeek: Why CES Is a Key Incubator for Marketing Execs. Agency creatives also highlighted examples of technology-enabled innovative brand partnerships, which is where we start our digital and partner marketing roundup for today.

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Topics: General

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

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