Performance Horizon Blog

Performance Horizon Hosts First Singapore Roundtable

Posted by Stefanie Colley on Dec 5, 2017 5:18:09 PM

At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.

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Topics: General, Round-Up, Events

Performance Horizon Participates As Platinum Sponsor in Hotels.com Fairway To Wellness Charity Golf Event

Posted by Jim Nichols on Dec 5, 2017 4:46:53 PM

Hotels.com holds an important and absolutely wonderful charity event every year: Fairway to Wellness. This Dallas-based charity golf event is designed to help fund and support the great work of St Jude Children’s Research Hospital, American Diabetes Association and the American Cancer Society. And this is no small initiative.

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Topics: Events, Charity

Performance Horizon Hosts First US Client Roundtable

Posted by Jim Nichols on Nov 13, 2017 11:41:23 PM
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Topics: General, Events

Our Transformational Partnerships NYC Event

Posted by Michael McNerney on Oct 31, 2017 6:19:13 PM

The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.

Forming Partnerships Has Become Easier

Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.

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Topics: Partner, Events, Data

Key Takeaways from the AffiliateBlogger Affiliate Marketing Masterclass Event

Posted by Jake Dipple on Oct 18, 2017 10:38:14 AM

 

Earlier this month, Jennifer Kok of affiliateblogger.nl hosted an affiliate marketing masterclass where we had the opportunity to learn and network with some of the biggest Dutch brands and publishers. They discussed the future of affiliate marketing, including some of the most powerful tools they use and the key trends that may have significant impact on 2018. In this post, we’ll take a look at three takeaways that jumped out of the excellent presentations and slapped me right in the face.

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Topics: Round-Up, Events

Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All

Posted by Simon Quick on May 10, 2017 7:31:45 PM

The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.

To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:

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Topics: Business Considerations, Events, Retail

Four Performance Marketing Trends to Watch in 2017

Posted by Tony May on Feb 9, 2017 1:00:00 PM

Our own VP Revenue, EMEA Sean Sewell sharing his insights in the sponsors panel session 

As brands embrace “digital transformation” in 2017, the evolution of the performance marketing landscape continues to accelerate. This was a key focus at the inaugural Internet Advertising Bureau’s (IAB) Performance Affiliate Marketing Conference last week in London.

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Topics: Technology, Events

#ASW17: How to Develop Standardized Partnerships at Scale

Posted by Performance Horizon on Jan 20, 2017 11:35:40 AM

We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.

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Topics: Technology, Events, Data, Training & Education

Australian Brands Are Driving Growth with Partner Marketing 

Posted by Performance Horizon on Jan 13, 2017 4:30:27 PM

Over the past several years, we've seen a tremendous increase in the number of brands across Australia and Asia who are successfully driving growth and revenues through innovative marketing partnerships. As part of this trend and to address a growing demand for solutions that enable these brands to manage their partnerships at scale, we recently opened up new APAC headquarters in Sydney to better serve our regional clients.   

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Topics: General, Events

Great North Snowdogs raise £259,000 for St Oswald's Hospice

Posted by Performance Horizon on Dec 8, 2016 5:55:37 PM

Image Courtesy of St Oswald's Hospice

The 2016 Great North Snowdogs event came to a close with the big Grand Auction that raised an incredible £259,000 for Newcastle-based St Oswald's Children's Hospice.

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Topics: General, Events

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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