Performance Horizon Blog

Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All

Posted by Simon Quick on May 10, 2017 7:31:45 PM

The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.

To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:

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Topics: Business Considerations, Events, Retail

Four Performance Marketing Trends to Watch in 2017

Posted by Tony May on Feb 9, 2017 1:00:00 PM

Our own VP Revenue, EMEA Sean Sewell sharing his insights in the sponsors panel session 

As brands embrace “digital transformation” in 2017, the evolution of the performance marketing landscape continues to accelerate. This was a key focus at the inaugural Internet Advertising Bureau’s (IAB) Performance Affiliate Marketing Conference last week in London.

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Topics: Technology, Events

#ASW17: How to Develop Standardized Partnerships at Scale

Posted by Mira Khanna on Jan 20, 2017 11:35:40 AM

We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.

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Topics: Technology, Events, Data, Training & Education

Australian Brands Are Driving Growth with Partner Marketing 

Posted by Erik Mikisch on Jan 13, 2017 4:30:27 PM

Over the past several years, we've seen a tremendous increase in the number of brands across Australia and Asia who are successfully driving growth and revenues through innovative marketing partnerships. As part of this trend and to address a growing demand for solutions that enable these brands to manage their partnerships at scale, we recently opened up new APAC headquarters in Sydney to better serve our regional clients.   

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Topics: General, Events

Great North Snowdogs raise £259,000 for St Oswald's Hospice

Posted by Erik Mikisch on Dec 8, 2016 5:55:37 PM

Image Courtesy of St Oswald's Hospice

The 2016 Great North Snowdogs event came to a close with the big Grand Auction that raised an incredible £259,000 for Newcastle-based St Oswald's Children's Hospice.

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Topics: General, Events

4 Key Takeaways From The Bleeding Edge of Partner Marketing

Posted by Performance Horizon on Nov 2, 2016 7:37:48 PM
Stephen Lowery, Managing Director at Silicon Valley Bank, discusses the Post-Brexit Tech Scene - photo courtesy of Emma Martí

Last week in London, we hosted an educational event about the “The Bleeding Edge of Partner Marketing,” featuring key speakers from Universal Basket, LiveRamp, Performance Horizon, and Silicon Valley Bank. We thought the event was a huge success -- here are some key takeaways that we hope you find insightful.

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Topics: Technology, Events, Training & Education

3 Performance Marketing Takeaways From PMI: London

Posted by Performance Horizon on Nov 1, 2016 3:38:09 PM
Emily Brown of Performance Horizon and Michael Long of Hotels.com discuss the complexities of reaching new customers in travel - photo courtesy of Emma Martí

We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.

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Topics: Technology, Events, Training & Education

Mobile Commerce Insights from Online Retail Industry Awards

Posted by Simon McDonald on Jul 28, 2016 4:56:11 PM

 

Last week, Performance Horizon attended the 7th Annual StarTrack Online Retail Industry Awards along with 700 people at the Dockside Pavilion in Sydney, Australia.

As part of the event, Performance Horizon sponsored the award category “Best Mobile Commerce Site/Application,” which spotlighted the retailer with the best overall mobile site and/or smartphone application.

We mention this not to simply tout our own participation but to draw attention to a topic that should be top of mind for every retailer – and in fact – every brand and digital advertiser: mobile commerce.

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Topics: General, Events, Retail

Performance Marketing Insights in Retail

Posted by Jonathan Beacher on Jul 21, 2016 4:21:17 PM

Photo courtsey of Emily Brown

Hello performance marketers! We recently hosted a retail-oriented educational seminar in London featuring key speakers from Visa, adidas, and Quidco. There were some interesting discussions and we wanted to share a brief recap and some takeaways that may apply to everyone in the performance marketing space.

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Topics: General, Events, Training & Education, Retail

Key Performance Marketing Travel Insights with Performance Horizon

Posted by Erik Mikisch on Jun 9, 2016 6:26:18 PM

Photo as tweeted by  

We recently hosted a travel-oriented educational seminar in London featuring key speakers from Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. There were some interesting discussions and we wanted to share some takeaways that may apply to everyone in the performance marketing space.

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Topics: General, Events, Travel, Training & Education

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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