Performance Horizon Blog

Performance Marketing Review: Marketing Data, Metrics, and KPIs

Posted by Erik Mikisch on Jan 30, 2017 10:14:06 AM

There's no doubt that marketing has become more data and metrics-oriented over time. While "affiliate marketing" has evolved into partner marketing, performance is still the bedrock of the new kinds of traditional and non-traditional relationships that advertisers are forging with both online and offline marketing partners.

In today's roundup of online and partner marketing news and opinion, we look at some interesting recent posts that touch on marketing data, metrics and KPIs. 

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Topics: General, Data

Highlights from Affiliate Summit West 2017: How to Develop Standardized Partnerships at Scale

Posted by Mira Khanna on Jan 20, 2017 8:35:40 AM

We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.

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Topics: Technology, Events, Data, Training & Education

Black Friday: 2015 vs. 2016 Stats & Trends

Posted by Mira Khanna on Dec 2, 2016 3:43:44 PM

Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016.  While we are using hard data, we are keeping the analysis light.

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Topics: Business Considerations, Technology, Data, Retail

Cyber Monday vs. Black Friday

Posted by Mira Khanna on Dec 1, 2016 11:34:22 AM

This past week has been a big one for retail with major transactions erupting on Black Friday, continuing throughout the weekend, and spiking again during Cyber Monday. As a follow up to our Black Friday analysis, we’ve taken a look at the real-time data in our data warehouse and compared conversion activity on both major dates.

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Topics: Business Considerations, Technology, Data, Retail

Black Friday Recap: Key Stats

Posted by Mira Khanna on Nov 28, 2016 5:10:43 PM

Last week, Black Friday drove tremendous partner marketing activity on the Performance Horizon platform. This included almost ten million conversions occurring in 53 unique currencies (from United Arab Emirates Dirham - AED to South African Rand - ZAR) resulting in a total of over $100,000,000 in economic impact for advertisers over the course of a single day. These conversions dwarf our stats from last year, in large part because of the significant volume of traffic from our new clients in 2016. 

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Topics: Business Considerations, Technology, Data, Retail

Black Friday & Cyber Monday Trends to Watch This Week

Posted by Mira Khanna on Nov 23, 2016 8:54:45 AM

With Black Friday rearing its head this week and Cyber Monday just around the corner, global retailers are primed and ready for action. Last year, Black Friday drove £1.1 billion online sales in one day and sales this year are estimated to surpass those figures.

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Topics: Business Considerations, Technology, Data, Retail

Eight Priorities for Advertisers Investing in Analytics Technology

Posted by Erik Mikisch on Sep 7, 2016 6:28:58 AM

Relentless streams of information lead to data indigestion. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making.

That said, there are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.

These marketers should prioritise the following needs when it comes to the systems they invest in:

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Topics: Business Considerations, Technology, Data

How Successfully Migrated its Digital Partner Marketing Program

Posted by Performance Horizon on Jul 15, 2016 12:11:00 PM

Client Success Story

For any growing business, the ability to connect directly and at scale with all of the digital marketing partners globally becomes paramount to creating better customer experiences, greater conversions, and increased revenues and profitability.

The challenge? In today's complex digital partner marketing landscape, migrating and onboarding hundreds or even thousands of partners across channels and geographies can be painful without the right technology and support. 

So when, the United Kingdom’s leading online retailer of major domestic appliances needed a solution that would aid in their business growth and geographic expansion, we worked with them to facilitate a fast, seamless partner migration for immediate business impact.

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Topics: Partner, Business Considerations, Technology, Data

3 Reasons Your Affiliate Marketing Program Has Stalled

Posted by Performance Horizon on Jul 7, 2016 2:47:36 PM

It can happen to any major online advertiser with a mature affiliate marketing program. What once seemed to coast, climb and generate sales on autopilot eventually plateaus and even begins to stall. A common response from your affiliate network is to ‘raise commissions.’ However, smart marketers are now leveraging sophisticated technology to align their affiliate programs to their margins and optimize relationships with a much wider range of digital marketing partners.

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Topics: Partner, Business Considerations, Technology, Data

5 Metrics Digital Businesses Must Track to Stay Ahead

Posted by Erik Mikisch on Jul 1, 2016 9:05:46 AM

In today’s tech-centric world, ‘digital business’ is a bit redundant, as all companies have some sort of digital presence. For most businesses, metrics have become increasingly important when it comes to determining success. This is especially true for early stage and startup tech companies working hard to balance growth and profitability while navigating the competition.

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Topics: General, Business Considerations, Data

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

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