Performance Horizon Blog

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

Posted by Simon Fung on Nov 2, 2017 10:51:17 AM

Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.

ITP Explained

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.

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Topics: Support, Data, Safari

Our Transformational Partnerships NYC Event

Posted by Michael McNerney on Oct 31, 2017 6:19:13 PM

The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.

Forming Partnerships Has Become Easier

Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.

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Topics: Partner, Events, Data

How Granular Analytics By Placement Type Helps Make Both Advertisers and Publishers More Successful

Posted by Cris Griffith on Oct 18, 2017 11:08:58 AM

In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.

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Topics: Product, Data, Training & Education

Three Ways Travel Brands Can Better Utilise Marketing Partners

Posted by George Gray on Aug 9, 2017 7:56:34 PM
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Topics: Partner, Travel, Data

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 9:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

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Topics: Technology, Data

The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey

Posted by Sarah Kelly on Jun 13, 2017 2:00:51 AM

It’s 2007. You’re thinking of taking a holiday. You head into your nearest travel agent and sit down to discuss your options. You make your choices, book your flights, hotel and maybe even a few holiday activities too.

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Topics: Travel, Data

New Book - First Real Look at Affiliate Marketing

Posted by Performance Horizon on May 9, 2017 1:03:56 PM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

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Topics: Business Considerations, Technology, Data, Training & Education

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 12:59:45 PM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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Topics: Partner, Technology, Data

Partner Marketing 101: Differentiation Through Data

Posted by Performance Horizon on Apr 7, 2017 1:51:49 PM

A fundamental principle of partner marketing is that a brand's partnerships should be tracked, recorded and rewarded based on their performance. 

To sift through the sea of information, identify trends, and distill actionable insights, advertisers must develop strategies for ingesting and managing their data streams, identify the key metrics that align with their overall business goals, and ensure those are analyzed in a relevant and meaningful context.

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Topics: Technology, Data

How Pandora Drove Growth With Innovative Partnerships

Posted by Performance Horizon on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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