Performance Horizon Blog

The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey

Posted by Sarah Kelly on Jun 13, 2017 2:00:51 AM

It’s 2007. You’re thinking of taking a holiday. You head into your nearest travel agent and sit down to discuss your options. You make your choices, book your flights, hotel and maybe even a few holiday activities too.

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Topics: Travel, Data

New Book - First Real Look at Affiliate Marketing

Posted by Erik Mikisch on May 9, 2017 1:03:56 PM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

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Topics: Business Considerations, Technology, Data, Training & Education

Transformational Partnerships: The Next Step in Partner Marketing

Posted by Stefanie Colley on Apr 28, 2017 12:59:45 PM

Over the last ten years, we’ve seen the traditional affiliate landscape evolve into the much broader partner and affiliate marketing space we know today. Brands are now looking towards a forward-thinking partner marketing model based on data, scale, and analytics. Transformational partnerships are the next step in this digital marketing progression, allowing brands to drive customer acquisition and stronger customer loyalty as well as become more efficient with their time and resources.

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Topics: Partner, Technology, Data

Partner Marketing 101: Differentiation Through Data

Posted by Mira Khanna on Apr 7, 2017 1:51:49 PM

A fundamental principle of partner marketing is that a brand's partnerships should be tracked, recorded and rewarded based on their performance. 

To sift through the sea of information, identify trends, and distill actionable insights, advertisers must develop strategies for ingesting and managing their data streams, identify the key metrics that align with their overall business goals, and ensure those are analyzed in a relevant and meaningful context.

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Topics: Technology, Data

How Pandora Drove Growth With Innovative Partnerships

Posted by Mira Khanna on Mar 24, 2017 6:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Performance Marketing Review: Marketing Data, Metrics, and KPIs

Posted by Erik Mikisch on Jan 30, 2017 1:14:06 PM

There's no doubt that marketing has become more data and metrics-oriented over time. While "affiliate marketing" has evolved into partner marketing, performance is still the bedrock of the new kinds of traditional and non-traditional relationships that advertisers are forging with both online and offline marketing partners.

In today's roundup of online and partner marketing news and opinion, we look at some interesting recent posts that touch on marketing data, metrics and KPIs. 

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Topics: General, Data

#ASW17: How to Develop Standardized Partnerships at Scale

Posted by Mira Khanna on Jan 20, 2017 11:35:40 AM

We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.

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Topics: Technology, Events, Data, Training & Education

Black Friday: 2015 vs. 2016 Stats & Trends

Posted by Mira Khanna on Dec 2, 2016 6:43:44 PM

Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016.  While we are using hard data, we are keeping the analysis light.

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Topics: Business Considerations, Technology, Data, Retail

Cyber Monday vs. Black Friday

Posted by Mira Khanna on Dec 1, 2016 2:34:22 PM

This past week has been a big one for retail with major transactions erupting on Black Friday, continuing throughout the weekend, and spiking again during Cyber Monday. As a follow up to our Black Friday analysis, we’ve taken a look at the real-time data in our data warehouse and compared conversion activity on both major dates.

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Topics: Business Considerations, Technology, Data, Retail

Black Friday Recap: Key Stats

Posted by Mira Khanna on Nov 28, 2016 8:10:43 PM

Last week, Black Friday drove tremendous partner marketing activity on the Performance Horizon platform. This included almost ten million conversions occurring in 53 unique currencies (from United Arab Emirates Dirham - AED to South African Rand - ZAR) resulting in a total of over $100,000,000 in economic impact for advertisers over the course of a single day. These conversions dwarf our stats from last year, in large part because of the significant volume of traffic from our new clients in 2016. 

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Topics: Business Considerations, Technology, Data, Retail

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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