As you may know, Chrome is adding an ad blocker/filter, and has announced that it will start working on Feb 15. This post outlines:
Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.
When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.
The grocery landscape in Australia is becoming increasingly competitive. With Aldi now holding an 8.9% market share and IGA not far behind, grocery market leaders Woolworths and Coles need to think outside the box to retain customers.
When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation.
The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.
To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:
Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!
Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.
Partner Success Story
Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.
Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.
Image Source: Virgin Australia
Client Success Story
Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM.
In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.
Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016. While we are using hard data, we are keeping the analysis light.