Performance Horizon Blog

How Can Australian Supermarkets Innovate with Partnerships?

Posted by Kelly Guerin on Jul 11, 2017 7:00:35 PM

The grocery landscape in Australia is becoming increasingly competitive. With Aldi now holding an 8.9% market share and IGA not far behind, grocery market leaders Woolworths and Coles need to think outside the box to retain customers.

Read More

Topics: Business Considerations, Retail

5 Partner Marketing Strategies For Finance Brands

Posted by Tony May on May 18, 2017 1:44:26 PM

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation. 

Read More

Topics: Business Considerations, Technology, Training & Education

Amazon's Impending Launch: Why Australian Retailers Aren't Doomed After All

Posted by Simon Quick on May 10, 2017 7:31:45 PM

The worst kept secret in Australian commerce is now official: retail juggernaut Amazon is coming to our shores, bringing some seismic changes to the market along with it.

To give some perspective on how big Amazon actually is, it’s important to understand the sheer scale of its global operation:

Read More

Topics: Business Considerations, Events, Retail

New Book - First Real Look at Affiliate Marketing

Posted by Erik Mikisch on May 9, 2017 1:03:56 PM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

Read More

Topics: Business Considerations, Technology, Data, Training & Education

Affiliate Marketing Evolved: It's Time for Partnerships

Posted by Erik Mikisch on Feb 23, 2017 7:42:31 PM

Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.

Read More

Topics: General, Partner, Business Considerations

How CompareTV Optimized Partner Marketing with Performance Horizon

Posted by Performance Horizon on Jan 6, 2017 4:53:02 PM

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

Read More

Topics: Partner, Business Considerations, Technology

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Performance Horizon on Dec 15, 2016 5:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

Read More

Topics: Partner, Business Considerations, Technology, Travel

Black Friday: 2015 vs. 2016 Stats & Trends

Posted by Mira Khanna on Dec 2, 2016 6:43:44 PM

Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016.  While we are using hard data, we are keeping the analysis light.

Read More

Topics: Business Considerations, Technology, Data, Retail

Cyber Monday vs. Black Friday

Posted by Mira Khanna on Dec 1, 2016 2:34:22 PM

This past week has been a big one for retail with major transactions erupting on Black Friday, continuing throughout the weekend, and spiking again during Cyber Monday. As a follow up to our Black Friday analysis, we’ve taken a look at the real-time data in our data warehouse and compared conversion activity on both major dates.

Read More

Topics: Business Considerations, Technology, Data, Retail

Black Friday Recap: Key Stats

Posted by Mira Khanna on Nov 28, 2016 8:10:43 PM

Last week, Black Friday drove tremendous partner marketing activity on the Performance Horizon platform. This included almost ten million conversions occurring in 53 unique currencies (from United Arab Emirates Dirham - AED to South African Rand - ZAR) resulting in a total of over $100,000,000 in economic impact for advertisers over the course of a single day. These conversions dwarf our stats from last year, in large part because of the significant volume of traffic from our new clients in 2016. 

Read More

Topics: Business Considerations, Technology, Data, Retail