Performance Horizon Blog

Performance Horizon opens new Baltimore office

Posted by Charlie Calabrese on Nov 22, 2017 5:40:11 AM

Yesterday we announced the opening of their new Baltimore office facility in the Highlandtown section of Baltimore. The 7,000 square foot space on North Haven Street is designed to create a dynamic work environment for the team and allow for significant staff expansion in the months and years ahead.

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Topics: General

Performance Horizon Hosts First US Client Roundtable

Posted by Jim Nichols on Nov 13, 2017 8:41:23 PM
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Topics: General, Events

Five Partner Marketing Opportunities Brands Miss When Planning Their Rebrands

Posted by Angus Sladden on Nov 7, 2017 1:54:52 PM

As a marketer, there’s nothing more exciting, and at the same time, more challenging, than a rebrand. Whether the rationale comes down to modernizing your brand, targeting a new audience or needing a better name to communicate your story, it’s important to utilize all of the channels you have at your disposal to ensure your customers are aware of your re-brand and ultimately understand your new messaging.

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Topics: General

All About Safari 11 Intelligent Tracking Prevention and Performance Horizon

Posted by Simon Fung on Nov 2, 2017 7:51:17 AM

Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.

ITP Explained

ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.

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Topics: Support, Data, Safari

Our Transformational Partnerships NYC Event

Posted by Michael McNerney on Oct 31, 2017 3:19:13 PM

The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.

Forming Partnerships Has Become Easier

Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.

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Topics: Partner, Events, Data

How Partner Marketing Helps Finance Brands Sell To Users At Different Life Stages

Posted by Jessica Goodall on Oct 29, 2017 3:32:05 PM


Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.

When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.

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Topics: Partner, Business Considerations, insurance, finance

How Granular Analytics By Placement Type Helps Make Both Advertisers and Publishers More Successful

Posted by Cris Griffith on Oct 18, 2017 8:08:58 AM

In a marketing channel saturated with a variety of talking points that revolve around optimizing advertiser performance, there are many ideas on how to improve revenue and ROI. But one of the most effective ways that we can boost effectiveness is in how we work with our partners to drive better results.

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Topics: Product, Data, Training & Education

Key Takeaways from the AffiliateBlogger Affiliate Marketing Masterclass Event

Posted by Jake Dipple on Oct 18, 2017 7:38:14 AM


Earlier this month, Jennifer Kok of hosted an affiliate marketing masterclass where we had the opportunity to learn and network with some of the biggest Dutch brands and publishers. They discussed the future of affiliate marketing, including some of the most powerful tools they use and the key trends that may have significant impact on 2018. In this post, we’ll take a look at three takeaways that jumped out of the excellent presentations and slapped me right in the face.

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Topics: Round-Up, Events

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 4:25:08 PM
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Topics: General, Partner, Support

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 5:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

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Topics: Partner, Retail

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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