Performance Horizon Blog

Key Takeaways from the AffiliateBlogger Affiliate Marketing Masterclass Event

Posted by Jake Dipple on Oct 18, 2017 10:38:14 AM

 

Earlier this month, Jennifer Kok of affiliateblogger.nl hosted an affiliate marketing masterclass where we had the opportunity to learn and network with some of the biggest Dutch brands and publishers. They discussed the future of affiliate marketing, including some of the most powerful tools they use and the key trends that may have significant impact on 2018. In this post, we’ll take a look at three takeaways that jumped out of the excellent presentations and slapped me right in the face.

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Topics: Round-Up, Events

How Affiliate Marketers Can Retake Control of Their Partner Programme

Posted by Jake Dipple on Sep 3, 2017 7:25:08 PM
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Topics: General, Partner, Support

How A Japanese Department Store Achieved Targets with Partner Marketing

Posted by Tsuyoshi Koga on Aug 30, 2017 8:16:19 PM

I have been involved in affiliate and partner marketing for the last 10 years, where I have been responsible for various advertisers, and have worked hard to help my clients succeed.

Through these years of experience, I have learned two key things brands need to do in order for their partner marketing activities to produce results. I'm going to share these with you by talking about a Japanese deparment store and their success story.

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Topics: Partner, Retail

Three Ways Travel Brands Can Better Utilise Marketing Partners

Posted by George Gray on Aug 9, 2017 7:56:34 PM
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Topics: Partner, Travel, Data

Data-Driven Decisions: 3 Questions Marketers Need To Ask

Posted by Angus Sladden on Jul 18, 2017 9:25:43 PM

Working in the martech industry, one question I hear a lot is ‘How do I increase the value of my data?’  There’s over 2.7 zetabytes of data available in the digital universe today and we’re hearing about ‘big data’ more than ever before. Marketers are now strongly focused on becoming data-driven, yet 87% of marketers still consider data their most under-utilised asset. So, how can you increase the value of your data when it’s often difficult to understand where to even start?

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Topics: Technology, Data

How Can Australian Supermarkets Innovate with Partnerships?

Posted by Kelly Guerin on Jul 11, 2017 7:00:35 PM

The grocery landscape in Australia is becoming increasingly competitive. With Aldi now holding an 8.9% market share and IGA not far behind, grocery market leaders Woolworths and Coles need to think outside the box to retain customers.

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Topics: Business Considerations, Retail

5 Ways Insurance Brands Can Optimise Their Affiliate & Partner Programmes

Posted by Sean Sewell on Jul 5, 2017 3:38:27 AM

The performance marketing channel is the perfect environment for testing some of the more innovative and unique online customer acquisition strategies. This is especially true for insurance brands, who sometimes struggle to differentiate their products through traditional means. With that in mind, here are five ways leading insurance brands can optimise their existing affiliate programmes:

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Topics: insurance, finance, optimisation

The Travel Evolution: 3 Ways Brands Can Adapt To The New Customer Journey

Posted by Sarah Kelly on Jun 13, 2017 2:00:51 AM

It’s 2007. You’re thinking of taking a holiday. You head into your nearest travel agent and sit down to discuss your options. You make your choices, book your flights, hotel and maybe even a few holiday activities too.

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Topics: Travel, Data

Performance Marketing Review: Good News for Ad Fraud

Posted by Performance Horizon on May 25, 2017 8:23:06 PM

Happy Thursday, marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud.

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Topics: General

5 Partner Marketing Strategies For Finance Brands

Posted by Tony May on May 18, 2017 1:44:26 PM

When it comes to partner marketing, ‘finance’ and ‘innovation’ are not typically two words you’d expect to see in the same sentence. Since the differentiation between financial services products like credit cards tends to be more subtle than between travel offerings like flights or retail merchandise like apparel, they seem to lend themselves more towards static CPA-style commission structures which are more difficult to customise. Additionally, a smaller number of highly-specialised partners dominate the industry, which can sometimes restrict innovation. 

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Topics: Business Considerations, Technology, Training & Education

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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