Performance Horizon Blog

Great North Snowdogs raise £259,000 for St Oswald's Hospice

Posted by Erik Mikisch on Dec 8, 2016 2:55:37 PM
Find me on:

Performance Horizon SnowdogsImage Courtesy of St Oswald's Hospice

The 2016 Great North Snowdogs event came to a close with the big Grand Auction that raised an incredible £259,000 for Newcastle-based St Oswald's Children's Hospice.

IMG_8026.jpgWe were honored to play a part in this year's Great North Snowdogs Trail with our sponsorship of 'Mojo' and a litter of smaller pups to support of St Oswald's Children's Hospice, a local charity that has been providing dignified and compassionate care for children with incurable conditions, as well as their families, across the North East for over 30 years.
The event ended in style at the Grand Auction on December 6 where all 61 individually-designed Snowdogs sculptures - each a unique piece of art - were auctioned off drawing competion from attendees and online bidders. We were successful in our bid to bring Mojo home following his nine-week stint on the trail in Gateshead Metro Station. Mojo, a robotic version of the Snowdog was designed by Sumit Sarkar, a visual artist inspired by Sci-fi.
Mojo joins the Newcastle office
 The Performance Horizon Team celebrating with Mojo
Following the auction, Jane Hogan, Great North Snowdogs project lead for St Oswald’s Hospice, said: "The response to this trail has been beyond anything we could ever have imagined. People of all ages and from all parts of the country took the Snowdogs to their hearts and their generosity has been truly humbling."
You can watch the entire auction night here. We also encourage you to check out the St Oswald's Hospice site to learn more about their mission, work, and other fundraising events.

Topics: General, Events

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

Subscribe to Email Updates