The performance marketing channel is the perfect environment for testing some of the more innovative and unique online customer acquisition strategies. This is especially true for insurance brands, who sometimes struggle to differentiate their products through traditional means. With that in mind, here are five ways leading insurance brands can optimise their existing affiliate programmes:
Digital travel sales were expected to surpass $533 billion worldwide last year and continue double-digit growth this year according to eMarketer. It’s getting easier and easier for consumers to book travel and accommodations when and where they want, and mobile increasingly leads the way. Most consumers are unaware that they get this seamless experience thanks to something behind the scenes – application programming interfaces (APIs).