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Performance Horizon Shortlisted for the Mumbrella Marketing Technology Company of the Year Award

Posted by Performance Horizon on May 9, 2018 5:13:16 PM

Performance Horizon is thrilled to be among the finalists for Marketing Technology Company of the Year at the Mumbrella 2018 Awards

2018 is the eighth consecutive year for the Mumbrella Awards - Australia's biggest and most respected media and marketing awards, celebrating the best, bravest and brightest work across the industry. Hundreds of companies submit for one of the 20 awards categories.  One of the most interesting aspects of this awards programme is that each finalist must present its credentials in-person before a set of expert judges. That extra scrutiny is designed to ensure that only the best companies get the award recognition.

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Topics: Awards

SVB CEO Series - CEO Mal Cowley's Great Advice for Entrepreneurs

Posted by Performance Horizon on Mar 20, 2018 2:34:41 PM
 

Performance Horizon Cofounder and CEO Mal Cowley recently conducted an interview with Silicon Valley Bank on some of the processes and challenges of creating and funding a global start-up. Check out these great video segments and hear his advice for entrepreneurs.

Video 1:

  • Expanding a Start-Up in Asia
  • Leveraging Your Network for Business Development
 
 
Video 2:
  • Raising money
  • Growing awareness among US investors
  • TechCity/TechNation

 

To see these videos and other Silicon Valley Bank CEO interviews, visit this YouTube link.  

 
 
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Performance Marketing Review: Good News for Ad Fraud

Posted by Performance Horizon on May 25, 2017 5:23:06 PM

Happy Thursday, marketers! Before Memorial Day weekend kicks off, we wanted to share a few interesting highlights from the week all focused on ad fraud.

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Topics: General

New Book - First Real Look at Affiliate Marketing

Posted by Performance Horizon on May 9, 2017 10:03:56 AM

Bob Glazer, founder and managing director of our partner, Acceleration Partners, just released his first book, Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing!

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Topics: Business Considerations, Technology, Data, Training & Education

Performance Marketing Review: Ad Tech Partnerships

Posted by Performance Horizon on May 5, 2017 3:45:28 PM

Happy Friday, marketers! To close out the week, we'd like to share some recent and noteworthy items in the digital marketing world. 

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Topics: General

Partner Marketing 101: Differentiation Through Data

Posted by Performance Horizon on Apr 7, 2017 10:51:49 AM

A fundamental principle of partner marketing is that a brand's partnerships should be tracked, recorded and rewarded based on their performance. 

To sift through the sea of information, identify trends, and distill actionable insights, advertisers must develop strategies for ingesting and managing their data streams, identify the key metrics that align with their overall business goals, and ensure those are analyzed in a relevant and meaningful context.

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Topics: Technology, Data

How Pandora Drove Growth With Innovative Partnerships

Posted by Performance Horizon on Mar 24, 2017 3:47:24 PM

Pandora's Managing Director A/NZ Jane Huxley at Innovation Day 2017

Five years ago, Pandora Radio came to Australia. How did a music streaming service carve—and cement—a space for itself in a market that equated its name with high-end jewellery? By forging innovative partnerships that drove tremendous growth for the brand.

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Topics: General, Partner, Technology, Data, Training & Education

Performance Marketing Review: Transparency in Digital Advertising

Posted by Performance Horizon on Mar 20, 2017 3:31:43 PM

Happy Monday, marketers! For this week's performance marketing news roundup, we looked at some of the issues plaguing the digital advertising industry ranging from a lack of transparency to mobile ad blocking—and what some companies are doing to combat them. We also take a look at an interesting way that retailer Jo-Ann Fabric hopes to tie together offline and online customer experiences. 

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Topics: General

Performance Marketing Review: 89th Academy Awards

Posted by Performance Horizon on Feb 27, 2017 10:56:29 AM

The 89th Academy Awards had no shortage of drama - from politically-charged speeches to the big mix up for Best Picture with Moonlight and La La Land. As with any major event, brand marketers worked to get in on the action. 

In today's roundup of online and partner marketing news and opinion, we look at some analysis and coverage of the marketing and advertising buzz around the 2017 Oscars.

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Topics: General

Affiliate Marketing Evolved: It's Time for Partnerships

Posted by Performance Horizon on Feb 23, 2017 4:42:31 PM

Over the past few years, the affiliate marketing industry has drastically evolved. While the term "affiliate" denotes an official connection, it connotes an association or attachment not necessarily rooted in full mutual benefit. Conversely, a partnership implies a more solid relationship where both parties work together to navigate risks, improve efforts, and share in profits.

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Topics: General, Partner, Business Considerations

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 200,000 marketing partners in over 183 countries.

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