At Performance Horizon, we want to play a catalytic role in fostering genuine partner marketing communities in key cities around the world. We spend a great deal of time and money creating in-person events where partner marketers of all stripes can come together and learn from one another.
Hotels.com holds an important and absolutely wonderful charity event every year: Fairway to Wellness. This Dallas-based charity golf event is designed to help fund and support the great work of St Jude Children’s Research Hospital, American Diabetes Association and the American Cancer Society. And this is no small initiative.
Yesterday we announced the opening of their new Baltimore office facility in the Highlandtown section of Baltimore. The 7,000 square foot space on North Haven Street is designed to create a dynamic work environment for the team and allow for significant staff expansion in the months and years ahead.
As a marketer, there’s nothing more exciting, and at the same time, more challenging, than a rebrand. Whether the rationale comes down to modernizing your brand, targeting a new audience or needing a better name to communicate your story, it’s important to utilize all of the channels you have at your disposal to ensure your customers are aware of your re-brand and ultimately understand your new messaging.
Unless you’ve been living under a rock, you’ve probably heard about a feature in Safari V.11 called Intelligent Tracking Prevention (ITP). This post is designed to demystify the feature, outline its significance to partner marketing teams, and explain how to mitigate its impact on your data.
ITP is a new feature released simultaneously with the launch of iOS 11 and Safari 11. The idea behind ITP is to limit the ability to track users across domains.
The world of partner marketing and partnership management has changed markedly. Until recently, partnerships were the responsibility of strategy teams and business development professionals. Deals took time and resources from several business functions (legal, finance, etc.,) but were managed by a single team and approved at the executive level.
Forming Partnerships Has Become Easier
Now, access to engineering resources to integrate with APIs is all that is needed to create a partnership. Technology is pushing decision-making downward and outward, enabling functional leaders to make their own decisions. Barriers to new partnerships have fallen.
Over a lifetime, the financial needs of consumers vary enormously. Whether it’s a young family looking for a mortgage or an older consumer planning for retirement, the financial needs and wants are varied, and therefore the marketing strategies to target these consumers need to vary as well.
When it comes to finding this kind of fit, one powerful strategy that sometimes gets overlooked is partner marketing. Finance brands get great results when they collaborate with the right partners, at the right time, to target customers during different lifecycle stages.