Performance Horizon Blog

Performance Marketing Review: Scott Brinker's Big 2017 Prediction

Posted by Erik Mikisch on Jan 17, 2017 9:16:00 AM

 

We hope everyone had a nice MLK Jr. holiday weekend! We're starting this week's roundup of online and partner marketing news with an op-ed on AdAge by Chief Marketing Technologist Scott Brinker that caught our attention. His big prediction for marketing in 2017? Things will change. If this sounds a bit glib, read on to understand his pithy prediction as you look forward to what's ahead this year and beyond...

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Topics: General

Australian Brands Are Driving Growth with Partner Marketing 

Posted by Erik Mikisch on Jan 13, 2017 1:30:27 PM

Over the past several years, we've seen a tremendous increase in the number of brands across Australia and Asia who are successfully driving growth and revenues through innovative marketing partnerships. As part of this trend and to address a growing demand for solutions that enable these brands to manage their partnerships at scale, we recently opened up new APAC headquarters in Sydney to better serve our regional clients.   

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Topics: General, Events

Performance Marketing Review: CES & Tech-Driven Brand Partnerships

Posted by Erik Mikisch on Jan 9, 2017 6:24:15 AM

Last week, the annual Consumer Electonics Show (CES) drew thousands of exhibitors, buyers and media members to Las Vegas. In addition to being a showcase for the latest gizmos and gadgets, the conference is also fertile ground for creativity in brand marketing. 

Katie Kulik, SVP of Sales at CBS Interactive wrote a piece on AdWeek: Why CES Is a Key Incubator for Marketing Execs. Agency creatives also highlighted examples of technology-enabled innovative brand partnerships, which is where we start our digital and partner marketing roundup for today.

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Topics: General

Performance Marketing Review: Wendy’s Taps Spotify Branded Moments

Posted by Erik Mikisch on Jan 3, 2017 6:46:22 AM

Happy New Year! We hope everyone had a nice holiday season and is ready to kick off 2017. Burgers and music may seem like a strange way to start our weekly roundup of digital and partner marketing news and insights, but the Wendy's - Spotify branded moments campaign is a perfect example of the innovative partnerships that brands are embracing today. Other items that caught our eye were mobile marketing insights from travel, retail and financial services. Enjoy!

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Topics: General

Best of the Blog - Performance Horizon End of Year Review

Posted by Erik Mikisch on Dec 21, 2016 4:21:28 PM

We hope everyone had a successful and prosperous 2016! To wrap things up, we looked back at some of our most popular blog posts from the year and collected the top seven here to provide a quick review of the data, insights and customer success stories our readers found most useful and informative. Happy holidays and we'll see you again in 2017!

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Topics: General

Performance Marketing Review: Amazon delivers first order via drone

Posted by Erik Mikisch on Dec 19, 2016 6:20:09 AM

 Image Source: Amazon.com

When Amazon announced plans for package delivery by drones, it was largely hailed as a marketing stunt. Last week, the company had its first successful drone delivery in England. The viability of drone deliveries is still hotly debated, and large scale adoption, especially in dense urban areas, is realistically still a ways off. But because there are a lot of ways this could affect e-commerce marketing and advertising, we thought it was a worthy item to kick off today's roundup of news and opinions from around the web.

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Topics: General

Performance Marketing Review: Smart Insights From Global CMOs

Posted by Erik Mikisch on Dec 12, 2016 6:06:48 AM

 

The shifting sands of today's digital marketing landscape keeps every CMO on his or her toes - especially with increased adoption of performance marketing models. As we turn the corner into 2017, marketing heads everywhere are strategizing for the new year. For today's news roundup, we pulled together some recent posts that we found had interesting and informative thoughts from various CMOs around the globe.

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Topics: General

Great North Snowdogs raise £259,000 for St Oswald's Hospice

Posted by Erik Mikisch on Dec 8, 2016 2:55:37 PM

Image Courtesy of St Oswald's Hospice

The 2016 Great North Snowdogs event came to a close with the big Grand Auction that raised an incredible £259,000 for Newcastle-based St Oswald's Children's Hospice.

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Topics: General, Events

Performance Marketing Review: Is Cyber Monday Losing Its Sizzle?

Posted by Erik Mikisch on Dec 4, 2016 4:23:15 PM

 

The Black Friday and Cyber Monday dust has settled, and the stats (including our own side-by-side data) have some asking if Cyber Monday has lost its sizzle. Although this year's Cyber Monday went down as the biggest day in the history of U.S. ecommerce with $3.45 billion in online sales according to Adobe, based on online sales growth rates, Black Friday could overtake Cyber Monday as early as next year. This analysis kicks off today's roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights. 

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Topics: General

Performance Marketing Review: Retaining Holiday Shoppers Year Round

Posted by Erik Mikisch on Nov 28, 2016 6:00:00 AM

 

Happy Monday, Marketers! We hope everyone had a nice Thanksgiving holiday. While we're all thinking about ways to work off that extra serving of stuffing and pumkin pie, we're diving right back into the world of marketing to start the week. Tips on retaining holiday shoppers (starting with Black Friday & Cyber Monday) kicks off today's wide mix of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights. 

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Topics: General

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

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