We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.
Over the past several years, we've seen a tremendous increase in the number of brands across Australia and Asia who are successfully driving growth and revenues through innovative marketing partnerships. As part of this trend and to address a growing demand for solutions that enable these brands to manage their partnerships at scale, we recently opened up new APAC headquarters in Sydney to better serve our regional clients.
Image Courtesy of St Oswald's Hospice
The 2016 Great North Snowdogs event came to a close with the big Grand Auction that raised an incredible £259,000 for Newcastle-based St Oswald's Children's Hospice.
Last week in London, we hosted an educational event about the “The Bleeding Edge of Partner Marketing,” featuring key speakers from Universal Basket, LiveRamp, Performance Horizon, and Silicon Valley Bank. We thought the event was a huge success -- here are some key takeaways that we hope you find insightful.
We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.
Last week, Performance Horizon attended the 7th Annual StarTrack Online Retail Industry Awards along with 700 people at the Dockside Pavilion in Sydney, Australia.
As part of the event, Performance Horizon sponsored the award category “Best Mobile Commerce Site/Application,” which spotlighted the retailer with the best overall mobile site and/or smartphone application.
We mention this not to simply tout our own participation but to draw attention to a topic that should be top of mind for every retailer – and in fact – every brand and digital advertiser: mobile commerce.
Photo courtsey of Emily Brown
Hello performance marketers! We recently hosted a retail-oriented educational seminar in London featuring key speakers from Visa, adidas, and Quidco. There were some interesting discussions and we wanted to share a brief recap and some takeaways that may apply to everyone in the performance marketing space.
Photo as tweeted by DigitasLBiAffiliates
We recently hosted a travel-oriented educational seminar in London featuring key speakers from Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. There were some interesting discussions and we wanted to share some takeaways that may apply to everyone in the performance marketing space.
Performance Horizon had a fantastic time exhibiting at the Great North East Tech Talent jobs and skills fair on Thursday at the Sunderland Software Center.
A little over a week has passed since the Performance Horizon team celebrated achievement and innovation alongside other industry leaders at the annual Performance Marketing Awards in London. The event - now in its 10th year - was a tremendous success as always.