Performance Horizon Blog

How CompareTV Optimized Partner Marketing with Performance Horizon

Posted by Performance Horizon on Jan 6, 2017 1:53:02 PM

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

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Topics: Partner, Business Considerations, Technology

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Performance Horizon on Dec 15, 2016 2:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

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Topics: Partner, Business Considerations, Technology, Travel

Black Friday: 2015 vs. 2016 Stats & Trends

Posted by Mira Khanna on Dec 2, 2016 3:43:44 PM

Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016.  While we are using hard data, we are keeping the analysis light.

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Topics: Business Considerations, Technology, Data, Retail

Cyber Monday vs. Black Friday

Posted by Mira Khanna on Dec 1, 2016 11:34:22 AM

This past week has been a big one for retail with major transactions erupting on Black Friday, continuing throughout the weekend, and spiking again during Cyber Monday. As a follow up to our Black Friday analysis, we’ve taken a look at the real-time data in our data warehouse and compared conversion activity on both major dates.

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Topics: Business Considerations, Technology, Data, Retail

Black Friday Recap: Key Stats

Posted by Mira Khanna on Nov 28, 2016 5:10:43 PM

Last week, Black Friday drove tremendous partner marketing activity on the Performance Horizon platform. This included almost ten million conversions occurring in 53 unique currencies (from United Arab Emirates Dirham - AED to South African Rand - ZAR) resulting in a total of over $100,000,000 in economic impact for advertisers over the course of a single day. These conversions dwarf our stats from last year, in large part because of the significant volume of traffic from our new clients in 2016. 

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Topics: Business Considerations, Technology, Data, Retail

Black Friday & Cyber Monday Trends to Watch This Week

Posted by Mira Khanna on Nov 23, 2016 8:54:45 AM

With Black Friday rearing its head this week and Cyber Monday just around the corner, global retailers are primed and ready for action. Last year, Black Friday drove £1.1 billion online sales in one day and sales this year are estimated to surpass those figures.

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Topics: Business Considerations, Technology, Data, Retail

3 Stages for Mobile Success in Partner Marketing

Posted by Performance Horizon on Nov 17, 2016 11:36:07 AM

 

The disruption taking place in the affiliate and partner marketing space coupled with the continued adoption of mobile is creating ample opportunities for the world's largest enterprises and their marketing partners to drive margins and growth. These opportunities and the variety of marketing partners will grow exponentially as new technologies like wearables, virtual reality/augmented reality and IoT open new doors to commerce where activity can be tracked with fine-grain accuracy.

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Topics: Business Considerations, Technology

How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Posted by Performance Horizon on Nov 10, 2016 8:40:09 AM

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

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Topics: Partner, Business Considerations, Technology, Travel

[Report] Benchmarking Performance Marketing in the Retail Industry

Posted by Erik Mikisch on Oct 27, 2016 5:00:00 AM

 

It’s no surprise that cutthroat competition has increased pressure for retailers to drive both customer acquisition and retention. At the same time, complex customer journeys challenge brands to integrate their marketing activities across more touchpoints, channels, devices, and marketing partners as well as measure the return on investment of those efforts. As retail marketers scale their efforts, digital marketing must evolve to better serve their needs and accommodate both online and offline ecosystems.

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Topics: Partner, Business Considerations, Technology, Retail

Top Digital Marketing Trends and Predictions Redux

Posted by Erik Mikisch on Oct 20, 2016 6:34:55 PM

It's that time of year. We're well into Q4 and predictions for the biggest digital marketing trends for the coming year have begun to surface. Sound familiar? It should. The same thing happened last year (and the year before that). Instead of adding a new list to the mix, we thought it would be interesting to look back at the major trends predicted for 2016 and compare them to what digital marketers are being told to plan and prepare for in 2017.

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Topics: General, Business Considerations, Technology, Round-Up

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

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