We hope everyone had a successful and prosperous 2016! To wrap things up, we looked back at some of our most popular blog posts from the year and collected the top seven here to provide a quick review of the data, insights and customer success stories our readers found most useful and informative. Happy holidays and we'll see you again in 2017!
Together with WBR Digital, we put together a report to examine the digital travel industry including the adoption and management of performance marketing programs such as digital partner marketing alongside other marketing tactics including search, email, social media, re-targeting, and more.
For retailers who have taken direct control of their partner and affiliate marketing programs, the prospect of executing a successful Black Friday strategy across a variety of partners and affiliates can be particularly daunting. This year, we looked at our own data warehouse to identify key trends in retail sales and some learnings to share with you from Q4 last year.
It’s no surprise that cutthroat competition has increased pressure for retailers to drive both customer acquisition and retention. We partnered with WBR Digital again to examine the retail industry including the adoption and management of performance marketing programs such as digital partner marketing alongside other marketing tactics including search, email, social media, re-targeting, and more.
The modern marketing department is rapidly shifting from cost to profit center, and marketers are scrambling to understand and use data to optimize outcomes. This drive for measurable outcomes along with continued growth in global e-commerce means marketers must now seriously evaluate the strategy and technologies they use to drive growth. We shared three major considerations when taking control of performance marketing programs.