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How CompareTV Optimized Partner Marketing with Performance Horizon

Posted by Performance Horizon on Jan 6, 2017 1:53:02 PM

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

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Topics: Partner, Business Considerations, Technology

How Virgin Australia Opened New Revenue Streams with Partner Marketing

Posted by Performance Horizon on Dec 15, 2016 2:45:15 PM

Image Source: Virgin Australia

Client Success Story

Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM. 

The Challenge:

In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.

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Topics: Partner, Business Considerations, Technology, Travel

3 Stages for Mobile Success in Partner Marketing

Posted by Performance Horizon on Nov 17, 2016 11:36:07 AM

 

The disruption taking place in the affiliate and partner marketing space coupled with the continued adoption of mobile is creating ample opportunities for the world's largest enterprises and their marketing partners to drive margins and growth. These opportunities and the variety of marketing partners will grow exponentially as new technologies like wearables, virtual reality/augmented reality and IoT open new doors to commerce where activity can be tracked with fine-grain accuracy.

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Topics: Business Considerations, Technology

How ebookers.com Optimized Partner and Affiliate Marketing & Increased Profitability

Posted by Performance Horizon on Nov 10, 2016 8:40:09 AM

Client Success Story

In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets. 

The Challenge:

The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.

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Topics: Partner, Business Considerations, Technology, Travel

4 Key Takeaways From The Bleeding Edge of Partner Marketing

Posted by Performance Horizon on Nov 2, 2016 4:37:48 PM
Stephen Lowery, Managing Director at Silicon Valley Bank, discusses the Post-Brexit Tech Scene - photo courtesy of Emma Martí

Last week in London, we hosted an educational event about the “The Bleeding Edge of Partner Marketing,” featuring key speakers from Universal Basket, LiveRamp, Performance Horizon, and Silicon Valley Bank. We thought the event was a huge success -- here are some key takeaways that we hope you find insightful.

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Topics: Technology, Events, Training & Education

3 Performance Marketing Takeaways From PMI: London

Posted by Performance Horizon on Nov 1, 2016 12:38:09 PM
Emily Brown of Performance Horizon and Michael Long of Hotels.com discuss the complexities of reaching new customers in travel - photo courtesy of Emma Martí

We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.

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Topics: Technology, Events, Training & Education

How THE ICONIC Evolved its Affiliate Marketing & Lifted Revenue

Posted by Performance Horizon on Oct 6, 2016 6:03:48 AM

Client Success Story

THE ICONIC is Australia's leading online destination for fashion and sportswear, selling products from over 700 Australian and international brands. Although they managed a large portion of their affiliate channel in-house and had direct relationships with their key marketing partners, THE ICONIC sought a technology partner that provided more sophisticated, in-depth performance data and would enable them to work with all of their partners on a single platform. 

The Challenge:

The main challenge THE ICONIC faced was transitioning to a technology platform while seamlessly onboarding existing marketing partners. Onboarding any new enterprise software can present challenges, and with thousands of partners to transition in the affiliate channel, seamless execution is critical to avoid wasting money both in lost sales and inefficient use of internal resources.

THE ICONIC's affiliate program was fragmented across multiple networks and lacked in-depth performance data, which hindered long-term channel growth. THE ICONIC needed a solution that allowed them to view all partner performance data on a single dashboard, track individual partner performance in detail, and increase data transparency alongside their partners to improve performance.

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Topics: Partner, Business Considerations, Technology, Retail

How iProspect & adidas Drove Massive Affiliate Channel Growth

Posted by Performance Horizon on Sep 15, 2016 3:43:15 PM

Client Success Story

As a global agency, iProspect has a highly-scalable offering with one of the largest agency affiliate marketing teams. They have the expertise, global footprint, and relationships to grow channels and incorporate new markets while benefiting from local insights. For these reasons, bringing their affiliate program in-house made sense for both them and their clients - including global sportswear brand adidas.

The Challenge:

The main challenge iProspect faced was running the affiliate program for adidas in four markets. Each market had its own account manager with little to no correspondence, no centralized reporting, budgeting or forecasting - and, most importantly, no shared insights. Affiliate accounted for only 6% of adidas's digital spend, so there was ample room for growth.

iProspect wanted to become further embedded with adidas and truly understand their internal challenges and margins within their affiliate channels. iProspect looked at different solutions that would allow them to migrate their program entirelty in-house on a self-serve platform and acheive the objectives of centralization, consolidation and changing their network model. 

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Topics: Partner, Business Considerations, Technology, Retail

Trust & Transparency in Digital Partner Marketing

Posted by Performance Horizon on Aug 11, 2016 8:19:05 PM

Although there is a considerable amount of controversy around online ad fraud and how to effectively and ethically advertise, one pricing model continues to dominate ad revenues: performance. 

According to the IAB, in FY 2015, performance-based models accounted for 65% of $59.6 billion in revenues compared to 33% CPM and 2% hybrid. 

Within the performance-based model, an approach known as digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.

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Topics: Partner, Business Considerations, Technology

How BA Took Its Affiliate Marketing & Meta Search Partners Sky High

Posted by Performance Horizon on Aug 4, 2016 7:00:00 AM

Image Courtesy of British Airways

Client Success Story

For many global airline brands, online marketing strategy and execution is pivital to growth, and affiliate marketing and meta search partners represent an important part of online acquisition spend.

The Challenge:

Many airlines work with multiple affiliate networks spanning different regions and countries. As affiliate and meta search programs grow, they also become more complex and fragmented which makes it difficult to manage and understand performance across each region/network.

British Airways sought to leverage the wide level of granular data they were capturing through their affiliate channel and incorporate this into their overall channel strategy. Using Performance Horizon's technology platform enabled BA to aggregate five affiliate networks in over 20 countries and execute a strategy that focused and delivered efficiecies and growth targets globally.

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Topics: Partner, Business Considerations, Technology, Travel

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 190,000 marketing partners in over 183 countries.

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