Happy Monday, marketers! There's a lot going on this week, including the start of Advertising Week in NYC. We kick the day off with our roundup of recent performance marketing and digital marketing industry news, reports and insights, including a couple of interesting pieces from AW360. Have a great week!
You'd be hard pressed to find a company today that doesn't define itself as innovative. Since innovation sounds impressive, everyone says it's a priority. But, sometimes it helps to step back and define it. To me, innovation is an improvement to how something currently works or is done and can be either incremental or disrutpive.
That last part is important because enterprises often get caught in the idea that all innovation needs to be disruptive. It's easy for everyone - including us - to forget that much of it is incremental, and those small steps still contribute to success. We consider our partner marketing technology disruptive, as it replaces the old affiliate network model. Yet much of our tech development is incremental based on continuous customer feedback.
While some of these ideas may seem obvious on the surface, it's always helpful to revisit the topic from a strategic POV. Here are three steps enterprises can take for better success.
We hope everyone had a nice weekend! As always, we kick off Monday with our roundup of recent performance marketing and digital marketing industry news, reports and insights to help get your day started. Have a great week!
Client Success Story
As a global agency, iProspect has a highly-scalable offering with one of the largest agency affiliate marketing teams. They have the expertise, global footprint, and relationships to grow channels and incorporate new markets while benefiting from local insights. For these reasons, bringing their affiliate program in-house made sense for both them and their clients - including global sportswear brand adidas.
The main challenge iProspect faced was running the affiliate program for adidas in four markets. Each market had its own account manager with little to no correspondence, no centralized reporting, budgeting or forecasting - and, most importantly, no shared insights. Affiliate accounted for only 6% of adidas's digital spend, so there was ample room for growth.
iProspect wanted to become further embedded with adidas and truly understand their internal challenges and margins within their affiliate channels. iProspect looked at different solutions that would allow them to migrate their program entirelty in-house on a self-serve platform and acheive the objectives of centralization, consolidation and changing their network model.
Happy Monday, marketers! Here is our weekly roundup of recent performance marketing and digital marketing industry news, reports and insights to help get your workday off to a productive start.
Relentless streams of information lead to data indigestion. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making.
That said, there are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.
These marketers should prioritise the following needs when it comes to the systems they invest in:
Welcome back from the long weekend, marketers! We hope you all had a nice Labor Day holiday and are easing back into your routines. To help get things started, we kick off the week with our normal roundup of recent performance marketing and digital marketing industry news, reports and insights. Enjoy!
Competition in travel is already fierce with complex consumer journeys and more touch points, channels and devices than ever before. In order to compete, brands must fully integrate their customer-facing eCommerce operations and marketing activities across various channels, devices, and marketing partners as well as constantly measure the return on investment of those efforts.
With only one week left before the unofficial end of summer and Labor Day holiday, we are here to help get your Monday started with our normal roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!
At Performance Horizon, we talk a lot about the changing face of the affiliate channel and its evolution into 'digital partner marketing'. But what exactly does this mean - and more importantly - how can you prepare for the future as performance-based models continue to evolve? We had the opportunity to share our point of view with ExchangeWire. Let's start with the basics.