With only one week left before the unofficial end of summer and Labor Day holiday, we are here to help get your Monday started with our normal roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!
At Performance Horizon, we talk a lot about the changing face of the affiliate channel and its evolution into 'digital partner marketing'. But what exactly does this mean - and more importantly - how can you prepare for the future as performance-based models continue to evolve? We had the opportunity to share our point of view with ExchangeWire. Let's start with the basics.
During these hot dog days of summer, the holidays are still a distant thought for consumers. For retailers, however, this is prime time for holiday marketing and sales planning. A look at mobile app strategy kicks off this week's roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!
From Big Data to Relevant Data
Big data has died down as a buzzword over the past couple of years and largely reverted to what it's been all along: data. Let's face it—when referring to data, "big" is likely a given. For most companies, the volume of available raw data is so immense it maxes out conventional spreadsheets and any actionable insights are buried deep in an avalanche of numbers.
Good morning, marketers! We hope you all had a nice weekend and are surviving the heat. Here is our roundup of performance marketing and digital marketing industry news, reports and insights to get your week started (hopefully from an air conditioned office).
Although there is a considerable amount of controversy around online ad fraud and how to effectively and ethically advertise, one pricing model continues to dominate ad revenues: performance.
According to the IAB, in FY 2015, performance-based models accounted for 65% of $59.6 billion in revenues compared to 33% CPM and 2% hybrid.
Within the performance-based model, an approach known as digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.
Happy Monday, readers! The summer travel season may be at its peak, but airlines may still be missing out on booking opportunities according to a new study. This leads our weekly roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!
Image Courtesy of British Airways
Client Success Story
For many global airline brands, online marketing strategy and execution is pivital to growth, and affiliate marketing and meta search partners represent an important part of online acquisition spend.
Many airlines work with multiple affiliate networks spanning different regions and countries. As affiliate and meta search programs grow, they also become more complex and fragmented which makes it difficult to manage and understand performance across each region/network.
British Airways sought to leverage the wide level of granular data they were capturing through their affiliate channel and incorporate this into their overall channel strategy. Using Performance Horizon's technology platform enabled BA to aggregate five affiliate networks in over 20 countries and execute a strategy that focused and delivered efficiecies and growth targets globally.
We hope everyone had a nice weekend! For our normal roundup of performance marketing and digital marketing industry news, reports and insights, we pulled together a few items for you to browse as you get your "to do" list started for the week.
Last week, Performance Horizon attended the 7th Annual StarTrack Online Retail Industry Awards along with 700 people at the Dockside Pavilion in Sydney, Australia.
As part of the event, Performance Horizon sponsored the award category “Best Mobile Commerce Site/Application,” which spotlighted the retailer with the best overall mobile site and/or smartphone application.
We mention this not to simply tout our own participation but to draw attention to a topic that should be top of mind for every retailer – and in fact – every brand and digital advertiser: mobile commerce.