Performance Horizon Blog

Performance Marketing Review: WhatsApp, Facebook Header Bidding

Posted by Erik Mikisch on Aug 29, 2016 9:24:24 AM

With only one week left before the unofficial end of summer and Labor Day holiday, we are here to help get your Monday started with our normal roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!

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Topics: General

Affiliates Are Evolving into Marketing Partners: Are You Ready?

Posted by Erik Mikisch on Aug 23, 2016 2:50:33 PM

At Performance Horizon, we talk a lot about the changing face of the affiliate channel and its evolution into 'digital partner marketing'. But what exactly does this mean - and more importantly - how can you prepare for the future as performance-based models continue to evolve? We had the opportunity to share our point of view with ExchangeWire. Let's start with the basics.

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Topics: Partner, Business Considerations, Technology

Performance Marketing Review: Mobile App Strategy for the Holidays

Posted by Erik Mikisch on Aug 22, 2016 6:39:23 PM

During these hot dog days of summer, the holidays are still a distant thought for consumers. For retailers, however, this is prime time for holiday marketing and sales planning. A look at mobile app strategy kicks off this week's roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week! 

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Topics: General

Using Data Visualization to Maximize Customer LTV & Performance Marketing Activities

Posted by Erik Mikisch on Aug 17, 2016 1:34:53 PM

From Big Data to Relevant Data

Big data has died down as a buzzword over the past couple of years and largely reverted to what it's been all along: data. Let's face it—when referring to data, "big" is likely a given. For most companies, the volume of available raw data is so immense it maxes out conventional spreadsheets and any actionable insights are buried deep in an avalanche of numbers.  

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Topics: Partner, Business Considerations, Technology, Retail

Performance Marketing Review: Influencers Driving Digital Commerce

Posted by Erik Mikisch on Aug 15, 2016 8:18:33 AM

Good morning, marketers! We hope you all had a nice weekend and are surviving the heat. Here is our roundup of performance marketing and digital marketing industry news, reports and insights to get your week started (hopefully from an air conditioned office). 

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Topics: General

Trust & Transparency in Digital Partner Marketing

Posted by Performance Horizon on Aug 11, 2016 11:19:05 PM

Although there is a considerable amount of controversy around online ad fraud and how to effectively and ethically advertise, one pricing model continues to dominate ad revenues: performance. 

According to the IAB, in FY 2015, performance-based models accounted for 65% of $59.6 billion in revenues compared to 33% CPM and 2% hybrid. 

Within the performance-based model, an approach known as digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.

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Topics: Partner, Business Considerations, Technology

Performance Marketing Review: Missed Flight Booking Opportunities

Posted by Erik Mikisch on Aug 8, 2016 8:54:01 AM

Happy Monday, readers! The summer travel season may be at its peak, but airlines may still be missing out on booking opportunities according to a new study. This leads our weekly roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!

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Topics: General

How BA Took Its Affiliate Marketing & Meta Search Partners Sky High

Posted by Performance Horizon on Aug 4, 2016 10:00:00 AM

Image Courtesy of British Airways

Client Success Story

For many global airline brands, online marketing strategy and execution is pivital to growth, and affiliate marketing and meta search partners represent an important part of online acquisition spend.

The Challenge:

Many airlines work with multiple affiliate networks spanning different regions and countries. As affiliate and meta search programs grow, they also become more complex and fragmented which makes it difficult to manage and understand performance across each region/network.

British Airways sought to leverage the wide level of granular data they were capturing through their affiliate channel and incorporate this into their overall channel strategy. Using Performance Horizon's technology platform enabled BA to aggregate five affiliate networks in over 20 countries and execute a strategy that focused and delivered efficiecies and growth targets globally.

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Topics: Partner, Business Considerations, Technology, Travel

Performance Marketing Review: Has Programmatic Finally Hit Bottom?

Posted by Erik Mikisch on Aug 1, 2016 8:33:55 AM

 

 

We hope everyone had a nice weekend! For our normal roundup of performance marketing and digital marketing industry news, reports and insights, we pulled together a few items for you to browse as you get your "to do" list started for the week.

Happy reading!

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Topics: General

Mobile Commerce Insights from Online Retail Industry Awards

Posted by Simon McDonald on Jul 28, 2016 4:56:11 PM

 

Last week, Performance Horizon attended the 7th Annual StarTrack Online Retail Industry Awards along with 700 people at the Dockside Pavilion in Sydney, Australia.

As part of the event, Performance Horizon sponsored the award category “Best Mobile Commerce Site/Application,” which spotlighted the retailer with the best overall mobile site and/or smartphone application.

We mention this not to simply tout our own participation but to draw attention to a topic that should be top of mind for every retailer – and in fact – every brand and digital advertiser: mobile commerce.

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Topics: General, Events, Retail

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries.

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