Performance Horizon Blog

Performance Marketing Review: Advertising Week #AWNewYork

Posted by Erik Mikisch on Sep 26, 2016 7:13:45 PM

Happy Monday, marketers! There's a lot going on this week, including the start of Advertising Week in NYC. We kick the day off with our roundup of recent performance marketing and digital marketing industry news, reports and insights, including a couple of interesting pieces from AW360. Have a great week!

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Topics: General

Three Steps For Enterprises to Succeed with Innovation

Posted by Erik Mikisch on Sep 21, 2016 10:58:12 AM

You'd be hard pressed to find a company today that doesn't define itself as innovative. Since innovation sounds impressive, everyone says it's a priority. But, sometimes it helps to step back and define it. To me, innovation is an improvement to how something currently works or is done and can be either incremental or disrutpive.

That last part is important because enterprises often get caught in the idea that all innovation needs to be disruptive. It's easy for everyone - including us - to forget that much of it is incremental, and those small steps still contribute to success. We consider our partner marketing technology disruptive, as it replaces the old affiliate network model. Yet much of our tech development is incremental based on continuous customer feedback.

While some of these ideas may seem obvious on the surface, it's always helpful to revisit the topic from a strategic POV. Here are three steps enterprises can take for better success.

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Topics: General, Business Considerations, Technology

Performance Marketing Review: The First-Party Data Lake

Posted by Erik Mikisch on Sep 19, 2016 1:22:02 PM

We hope everyone had a nice weekend! As always, we kick off Monday with our roundup of recent performance marketing and digital marketing industry news, reports and insights to help get your day started. Have a great week!

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Topics: General

How iProspect & adidas Drove Massive Affiliate Channel Growth

Posted by Performance Horizon on Sep 15, 2016 6:43:15 PM

Client Success Story

As a global agency, iProspect has a highly-scalable offering with one of the largest agency affiliate marketing teams. They have the expertise, global footprint, and relationships to grow channels and incorporate new markets while benefiting from local insights. For these reasons, bringing their affiliate program in-house made sense for both them and their clients - including global sportswear brand adidas.

The Challenge:

The main challenge iProspect faced was running the affiliate program for adidas in four markets. Each market had its own account manager with little to no correspondence, no centralized reporting, budgeting or forecasting - and, most importantly, no shared insights. Affiliate accounted for only 6% of adidas's digital spend, so there was ample room for growth.

iProspect wanted to become further embedded with adidas and truly understand their internal challenges and margins within their affiliate channels. iProspect looked at different solutions that would allow them to migrate their program entirelty in-house on a self-serve platform and acheive the objectives of centralization, consolidation and changing their network model. 

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Topics: Partner, Business Considerations, Technology, Retail

Performance Marketing Review: Trust in an AI-Powered World

Posted by Erik Mikisch on Sep 12, 2016 3:21:26 PM

Happy Monday, marketers! Here is our weekly roundup of recent performance marketing and digital marketing industry news, reports and insights to help get your workday off to a productive start. 

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Topics: General

Eight Priorities for Advertisers Investing in Analytics Technology

Posted by Erik Mikisch on Sep 7, 2016 9:28:58 AM

Relentless streams of information lead to data indigestion. Effective analytics, which allow advertisers to prioritise and filter their data, should enable advertisers to easily interpret and analyse their streams of data and ultimately enhance their decision-making.

That said, there are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.

These marketers should prioritise the following needs when it comes to the systems they invest in:

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Topics: Business Considerations, Technology, Data

Performance Marketing Review: Snapchat Ad Revenues to Reach $1 Billion

Posted by Erik Mikisch on Sep 6, 2016 4:08:18 PM

Welcome back from the long weekend, marketers! We hope you all had a nice Labor Day holiday and are easing back into your routines. To help get things started, we kick off the week with our normal roundup of recent performance marketing and digital marketing industry news, reports and insights. Enjoy!

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Topics: General

[Report] Benchmarking Performance Marketing in the Travel Industry

Posted by Erik Mikisch on Sep 1, 2016 8:00:00 AM

 

Competition in travel is already fierce with complex consumer journeys and more touch points, channels and devices than ever before. In order to compete, brands must fully integrate their customer-facing eCommerce operations and marketing activities across various channels, devices, and marketing partners as well as constantly measure the return on investment of those efforts.

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Topics: Partner, Business Considerations, Technology

Performance Marketing Review: WhatsApp, Facebook Header Bidding

Posted by Erik Mikisch on Aug 29, 2016 9:24:24 AM

With only one week left before the unofficial end of summer and Labor Day holiday, we are here to help get your Monday started with our normal roundup of performance marketing and digital marketing industry news, reports and insights. Have a great week!

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Topics: General

Affiliates Are Evolving into Marketing Partners: Are You Ready?

Posted by Erik Mikisch on Aug 23, 2016 2:50:33 PM

At Performance Horizon, we talk a lot about the changing face of the affiliate channel and its evolution into 'digital partner marketing'. But what exactly does this mean - and more importantly - how can you prepare for the future as performance-based models continue to evolve? We had the opportunity to share our point of view with ExchangeWire. Let's start with the basics.

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Topics: Partner, Business Considerations, Technology

About Performance Horizon

Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries.

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