Even with the madness of Black Friday and Cyber Monday behind them, retailers are busier than ever gearing up for a promising holiday season. To help retailers maximize their learnings from the past week, we opened up the Performance Horizon data vault to compare Black Friday activity from 2015 and 2016. While we are using hard data, we are keeping the analysis light.
This past week has been a big one for retail with major transactions erupting on Black Friday, continuing throughout the weekend, and spiking again during Cyber Monday. As a follow up to our Black Friday analysis, we’ve taken a look at the real-time data in our data warehouse and compared conversion activity on both major dates.
Last week, Black Friday drove tremendous partner marketing activity on the Performance Horizon platform. This included almost ten million conversions occurring in 53 unique currencies (from United Arab Emirates Dirham - AED to South African Rand - ZAR) resulting in a total of over $100,000,000 in economic impact for advertisers over the course of a single day. These conversions dwarf our stats from last year, in large part because of the significant volume of traffic from our new clients in 2016.
Happy Monday, Marketers! We hope everyone had a nice Thanksgiving holiday. While we're all thinking about ways to work off that extra serving of stuffing and pumkin pie, we're diving right back into the world of marketing to start the week. Tips on retaining holiday shoppers (starting with Black Friday & Cyber Monday) kicks off today's wide mix of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights.
With Black Friday rearing its head this week and Cyber Monday just around the corner, global retailers are primed and ready for action. Last year, Black Friday drove £1.1 billion online sales in one day and sales this year are estimated to surpass those figures.
It's here. Thanksgiving week. Retailers, marketers and consumers are all waiting in anticipation for what are normally the busiest shopping days of the year: Black Friday and Cyber Monday. We focus on holiday shopping, travel, and a bit of creative inspiration for this week's roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights.
The disruption taking place in the affiliate and partner marketing space coupled with the continued adoption of mobile is creating ample opportunities for the world's largest enterprises and their marketing partners to drive margins and growth. These opportunities and the variety of marketing partners will grow exponentially as new technologies like wearables, virtual reality/augmented reality and IoT open new doors to commerce where activity can be tracked with fine-grain accuracy.
Effectively using Twitter - like most social networks - can be tricky for brands. Although companies have used Twitter for a long time now for things like customer service, there's still a lot of unchartered territory when it comes to marketing to consumers on social media. Leading this week's roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights, is a selection of brands that at least Twitter believes is getting it right.
Client Success Story
In 2016, global online travel agency ebookers.com (part of the Expedia Group) began working with Performance Horizon to track, measure, and reward a variety of their marketing partners and affiliates across seven geographic markets.
The main challenge ebookers faced was the daunting task of transitioning their existing affiliate marketing program from multiple networks into a single technology platform.
This week, all eyes are on tomorrow's U.S. election. While there will be plenty of political-related content to read in the coming days, we're here to get your day started with a marketing focus. Leading our roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights is an interesting take on customer experience in the banking industry.