We had a great time at Affiliate Summit West—one of the industry’s largest conferences—in Las Vegas this week. Throughout the conference, we recognized a familiar theme across many of our discussions with brands: the increasing appeal of scaling performance-based partnerships globally.
We hope everyone had a nice MLK Jr. holiday weekend! We're starting this week's roundup of online and partner marketing news with an op-ed on AdAge by Chief Marketing Technologist Scott Brinker that caught our attention. His big prediction for marketing in 2017? Things will change. If this sounds a bit glib, read on to understand his pithy prediction as you look forward to what's ahead this year and beyond...
Over the past several years, we've seen a tremendous increase in the number of brands across Australia and Asia who are successfully driving growth and revenues through innovative marketing partnerships. As part of this trend and to address a growing demand for solutions that enable these brands to manage their partnerships at scale, we recently opened up new APAC headquarters in Sydney to better serve our regional clients.
Last week, the annual Consumer Electonics Show (CES) drew thousands of exhibitors, buyers and media members to Las Vegas. In addition to being a showcase for the latest gizmos and gadgets, the conference is also fertile ground for creativity in brand marketing.
Katie Kulik, SVP of Sales at CBS Interactive wrote a piece on AdWeek: Why CES Is a Key Incubator for Marketing Execs. Agency creatives also highlighted examples of technology-enabled innovative brand partnerships, which is where we start our digital and partner marketing roundup for today.
Partner Success Story
Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.
Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.
Happy New Year! We hope everyone had a nice holiday season and is ready to kick off 2017. Burgers and music may seem like a strange way to start our weekly roundup of digital and partner marketing news and insights, but the Wendy's - Spotify branded moments campaign is a perfect example of the innovative partnerships that brands are embracing today. Other items that caught our eye were mobile marketing insights from travel, retail and financial services. Enjoy!
We hope everyone had a successful and prosperous 2016! To wrap things up, we looked back at some of our most popular blog posts from the year and collected the top seven here to provide a quick review of the data, insights and customer success stories our readers found most useful and informative. Happy holidays and we'll see you again in 2017!
Image Source: Amazon.com
When Amazon announced plans for package delivery by drones, it was largely hailed as a marketing stunt. Last week, the company had its first successful drone delivery in England. The viability of drone deliveries is still hotly debated, and large scale adoption, especially in dense urban areas, is realistically still a ways off. But because there are a lot of ways this could affect e-commerce marketing and advertising, we thought it was a worthy item to kick off today's roundup of news and opinions from around the web.
Image Source: Virgin Australia
Client Success Story
Virgin Australia, Australia’s second-largest airline, provides travellers with a seamless experience across all international and domestic markets while retaining the same excellent service. Historically, Virgin Australia worked with performance marketing agency Columbus on their only official performance marketing channel, SEM.
In order to expand beyond SEM, Virgin Australia sought a platform that would allow them to grow their channels, improve operational efficiencies and manage their existing and new partnerships in one place.
The shifting sands of today's digital marketing landscape keeps every CMO on his or her toes - especially with increased adoption of performance marketing models. As we turn the corner into 2017, marketing heads everywhere are strategizing for the new year. For today's news roundup, we pulled together some recent posts that we found had interesting and informative thoughts from various CMOs around the globe.